Warren Buffett’s name gets tossed around all the time. If you get the nod from Warren that your company is good, enough people will invest to insure you have the money to make this company “pretty good.”
He was once asked by Charlie Rose, who seems to get the best out of a lot of people, on how we often go from very good ideas to very bad ideas. Buffett answered:
“First come the innovators, who see opportunities that others don’t and champion new ideas that create genuine value. Then come the imitators, who copy what the innovators have done. Sometimes they improve on the original idea, often they tarnish it. Last come the idiots, whose avarice undermines the very innovations they are trying to exploit.”
And…I can’t summarize the fitness industry any better. Innovators like Hackenschmidt, DeLorme and Cerutty, as well as the great research from Janda, give us all the answers:
Strengthen what is weakening.
Stretch what is tightening.
Increase load appropriately.
Keep it reasonable.
If you want greatness, you really have pour in the time, intensity and passion.
The imitators quickly saw that you can’t make money in good sound advice. Trust me, one barbell set will answer all of your equipment needs forever. Certainly, Kettlebells and suspension trainers and ab wheels will do a lot, but if you bought a standard 310 pound barbell set in 1954, you still have all the equipment you need.
And, that is the issue: how can we make money off of you if you don’t buy SOMETHING all the time? So, the imitators began to quickly push magic machines with scientific levers and ratios that promised bigger, faster and stronger.
They failed, of course.
Today, we tend to see the idiots. “Insane” is a workout system now. We have muscle confusion, people terrorizing their abs and others trying to convince us that some ancient potion is that answer to all questions.
It’s perfectly okay to train the good, old-fashioned way with some science and experience backing you up.
In the weight room, do the fundamental human movements:
Keep the reps and sets between 15-30 total reps. Like three sets of eight or five sets of five, the classic programs intuitively lived in the numbers the researchers discovered in the lab. Increase load appropriately.
If you need to incinerate fat, you might want to consider long walks before you consider bone breaking and joint jarring protocols. And, after you walk, take some time stretch those muscles and rolls through the joints in some mobility work.
The innovators knew this. The imitators tried to trick you in to something else. And the idiots? Just log on the internet.
We can do better. Master the fundamentals, stick to the basics and take a long walk.